"The Food in Later Life Project was set up in 2002 and it involves
9 partners in 8 different countries covering Northern, Western, Eastern
and Southern Europe, so we have countries such as Denmark, Germany,
Spain & Italy, Poland, Portugal and the UK and Sweden involved in
the study. The project involves 6 studies and each of the studies was
conducted in all of the countries. So we have a great deal of information
and data on procurement, preparation and consumption of food and the
relationship between people's ability to obtain food and their quality
of life and independence.
We have an ageing population - Europe is never going to be young again!
And we do need to address some of the nutritional needs of older people
in the Community, but also commercially we have to redefine our perceptions
of what older people are like.
Food is of great social significance in the everyday life of older
people. The more we can understand what governs their choice of foods,
what their needs are in relation to food products, food services, the
better we are going to be able to help them maintain their independence
and quality of life as they get older.
Inevitably, as people get older, they undergo transitions in life which
make it more difficult to obtain food and there are barriers and constraints
to this important activity. If we can understand that and get that information
across to retailers, to food manufacturers and to food service providers,
they will be able to provide older consumers with the kinds of products
they would prefer.
Previously, there hasn't been a great deal of research done on 'the
grey market' and I think there have been some misperceptions of what
those sort of people really want in our society. In many ways, they
are no different from the younger population and as varied as the rest
of the population. The challenge is to meet those varying needs of an
increasing proportion of the population.
The project was set up to look at the drivers of food selection and
at the whole process of food procurement - from shopping through to
the meal preparation, they way food is stored, the way they cook the
food, the meals that they had and the social significance of the meal
- [that is] the meaning of the meal and how important that is for older
people - whether they are eating alone, with others or in community
settings.
The project has been set up with 9 partners over 8 countries and that
has enabled us to draw comparisons with other cultures and look at similarities
and differences in the way elder people's needs are met - their preferences
for food, the way that they obtain food and the social networks they
have. [For example,] in Southern Europe there is probably a stronger
family connection than in Northern Europe and we can learn things from
that and we can convey that information to social workers and health
professionals.
One of the key objectives of the Food in Later Life project was to
compare procurement, preparation and consumption of food and look at
the differences between men and women and people living alone, compared
to those living with others and also between the 'young' old and the
'old' old."