Team Profile:
MAPP puts equal emphasis on academic excellence and practical relevance. In addition to aiming for academic excellence as mirrored in peer-reviewed publications, they therefore favour research in cooperation with companies and trade associations, and have conducted about 50 such projects since 1991. MAPP has also considerable experience in participating in EU framework projects, and is currently coordinating the consumer pillar for an Integrated Project under FP6 on seafood.

The MAPP team involved in the Food in Later Life project is led and supervised by Klaus G. Grunert, Professor of Marketing at the Aarhus School of Business and director of MAPP since its establishment. Assisting supervisor is associate professor Karen Brunsø. Both have done extensive research in the areas of consumer behaviour and market research methods, on how insight into consumer behaviour feeds into product development processes in food producing companies, and on competence development in the food industry.

MAPP is also represented by Niels Asger Nielsen who is specialising in consumer behaviour research. His main area of responsibility is the Food in Later Life project and he will be working on all workpackages in the project.

MAPP is the leader of WP7 which intends to integrate results from workpackages 2-6 in an extensive survey.